What is Plug In México?

Plug In Mexico is an initiative worked together by five big companies: Engie through Engie Factory, BBVA through Open Innovation, Mercado Libre through MELI Fund, Arca Continental through AC Ventures and Telefónica Movistar México through Wayra, to boost and connect Corporate Venturing ecosystems in Latin America, especially in those countries where they have a presence.
"Plug In México" seeks to catalyze the growth of startups, scaleups, digital partners, innovations and established technology companies that develop Fintech, Cybersecurity, Connectivity (IoT), Digital Fleet Management, Smart Logistics and Mobility products that fit with the calling companies' objectives in order to generate business partnerships with the selected ones.


The call "Plug In Mexico" will execute a program of technological development and commercial scaling for participating companies, startups, scaleups and innovations. In this call, up to 5 companies/startups will be selected. The selected participants will have access to opportunities and resources, depending on the needs and criteria of the Group's companies, to develop their businesses in 1 or more of the Latin American countries where the Group operates. In addition to business support, the selected participants will have the possibility of accessing to the following benefits according to the needs of the startup and the availability of the Group's companies:
  • The possibility of accessing to the Group's distribution networks in the region.
  • The possibility of accessing to the Group's customers in the countries in which it operates.
  • The possibility of placing in points of sale, if necessary, with one or more of the Group's companies or selected partners, according to availability.
  • The possibility of using the production spaces and offices of the Group, subject to the availability of each of the Group's calling companies.
  • The possibility of accessing to labs, points of sale, industrial plants and machinery for the development of prototypes and products of the Group's companies, subject to their applicability and availability.
  • The possibility of receiving funds according to the investment thesis of the Group's companies and the execution of pilot tests with the Group and/or its clients, if necessary and subject to availability.
  • The possibility of accessing to an Advisory Board for 6 months from the selection, consisting of senior executives of the Group.
  • The possibility of making a presentation to the Investor Board of one or more of the calling companies.
  • The possibility of accessing to the Group's investment panel, formed by the Corporate Venture Capital of BBVA, Mercado Libre, Arca Continental, Engie and Telefónica for investment rising, combined or individual, from the Group's companies.
The benefits indicated above are at all times subject to the availability of each of the calling companies, so they reserve the right to refrain from granting one or more of the benefits previously mentioned.

Plug In México

Mariano Escobedo 303 (Laguna de Mayrán) 11320 Miguel Hidalgo, Distrito Federal México.
Open call from September the 10th to November the 12th, 2019.
The finalists selection will be announced at an event on November 29th, 2019 in the Auditorium of the 12th floor.

5 easy steps to register your project:
Accept the contest's rules and conditions

Click on apply before november the 12th

Register your company in Gust

Complete the Plug-in Mexico 2019 form


Check for the confirmation email


  • Awarded in the environmental and impact ambit, he uses his experience as an entrepreneur to guide other entrepreneurs and investors through the maze of raising or investing money; allowing them to obtain funds or invest through crowdfunding opportunities. In his search for financial inclusion and more democratic access to capital for new businesses and small businesses, he sees crowdfunder.Mx as the perfect tool for entrepreneurs looking to innovate and a solution to Mexico's economic challenges by creating jobs to through SMEs. He is co-founder of one of the 20 best Mexican ventures of Pitch Bull and Alta Ventures, winner of the Zapopan 2013 challenge, finalist in the IV edition of the co-responsible awards, one of the CNN entrepreneurs and 2012 expansion, and a leader of the climatic reality. He has a solid commercial and legal experience, with life and work experience in Mexico, France and Spain. Specialties: management, crowdfunding, investment, gri sustainability reports, corporate social responsibility and sustainability.
    Country Manager - Wayra México
  • He is currently Executive Director of Venture Capital in Arca Continental. He was previously Deputy General Director of Finance and Administration at Farmacias del Ahorro. He has extensive experience in Mexico and abroad in areas such as logistics, finance, administration, strategic planning and information technologies. He is a Mechanical Engineer graduated from Tecnológico de Monterrey, has a Master's degree in Industrial Engineering and Administration from Stanford University.
    Executive Director - Venture Capital
  • Jacques de T'Serclaes is leading Engie Factory Mexico, the accelerator and the Corporate Venture Capital vehicle of the Engie Group in Latin America. Engie is a world leader in sustainable energy and services with a presence in Mexico for the past 20 years. Previously, Jacques has held several positions in South America, Asia and the Middle East, where he developed large energy projects and acquisitions. Jacques has a Masters Degree in Finance from the Catholic University of Louvain, Belgium and an MBA from the Kellogg School of Management of Chicago, USA.
    CEO - Engie Factory México
  • She is in charge of connecting all the main actors such as community leaders, entrepreneurs, academies and companies, with the BBVA innovation center. She is also responsible for creating, coordinating and promoting programs or initiatives that encourage new models of innovation and entrepreneurship in digital banking (fintech and financial inclusion). She coordinates the BBVA model of innovation and entrepreneurship in Mexico, promotes and defines open innovation initiatives. She also coordinates initiatives focused on customer knowledge to design, develop and implement digital experiences to connect BBVA with customers' daily lives.
    Head of Open Innovation & Open Banking - BBVA
  • She is currently part of the corporate development team at Mercado Libre (NASDAQ: MELI) and as of 2019 she took the lead in Mexico. The team covers the analysis and execution of mergers and acquisitions opportunities, the management of the corporate investment fund (Meli fund) and the development of new businesses in Latin America. Before Meli, Agustina spent 4 years in Endeavor, Argentina (a nonprofit organization focused on high-impact entrepreneurs), selecting and supporting entrepreneurs. Previously, Agustina lived 14 years in Brazil. She has a Bachelor's degree in Economics from the Torcuato di Tella University and also completed a Masters Degree in Finance at the same university.
    Corporate Development - Mercado Libre México